Dallas-based Southwest closed its deal to buy AirTran Airways three months ago in a bid to compete on Delta's home turf. While the carrier won't repaint AirTran's jets for some months, it is launching a "Coolness" campaign schools, public pools, and police and fire stations rather than at the airport or on billboards.
The effort began last week when a team of people clad in blue Southwest-AirTran shirts started visiting public facilities in Fulton, Cobb and DeKalb counties to hand out treats, ice pops and bottles of water to teachers, firefighters, police officers and others. The airline also donated $100 gift cards to the schools and swimming pools.
Read the whole story at Atlanta Journal-Constitution.
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