Sunday, February 03, 2013

Opinion: Trenton Mercer Airport (KTTN) area has potential as economic jewel for region

By Robert D. Prunetti

The Trenton-Mercer Airport has the potential to become an economic jewel for the entire region. For too long, in my estimation, we’ve allowed this gemstone to dull due to underutilization. With the strategic business plan of Frontier Airlines, the development plans of Ewing Township and the demonstrated commitment of the Hughes administration at the county level, the chances of success for the airport to evolve into a vital part of our state’s economic future have never shone so brightly.

Let’s take a look at airports as economic generators. According to a study by CDM Smith, in 2010, airports in the U.S. directly employed 1.3 million people. Visitor activity at U.S. airports created 3.6 million jobs. Adding the multiplier effect of the economic impact of airports, we find that airports employ 10.5 million people with an annual payroll of $365 billion, with total economic activity of $1.2 trillion. In New Jersey, 231,000 jobs are created by our airports, with an annual payroll of more than $9 billion. More than $31 billion of annual economic activity is generated by New Jersey commercial airports. 

The FAA forecasts that Trenton-Mercer will be serving 11 million people by 2025. The FAA also projects that by 2025, air travel will increase by 50 percent. It believes that investments in smaller regional airports such as Trenton-Mercer will relieve pressure on larger airports such as Newark and Philadelphia and enhance local economies. 

There are about 4 million people within a 40-minute drive time from Trenton-Mercer airport. We have easy access from every major highway between Philadelphia and New York, and parking is far more economical than at the larger airports. We have good public transportation alternatives on site or within close proximity to the airport. Frontier Airlines now offers a number of flights at competitive prices to popular destinations. The growth projections in air travel, easy access to the airport and competitive pricing, positions Trenton-Mercer well to take advantage of a growing industry.

In Ewing Township, where the airport is located, Mayor Steinmann is developing a plan to redevelop the old General Motors and Navy Jet Propulsion sites into a vibrant mixed-use commercial/retail site. This plan alone will enhance the West Trenton portion of Ewing Township dramatically — but combined with the potential of the airport, it becomes a rare jewel. 

By repositioning the air terminal from its current location to one adjacent to the Navy site, the development will serve as a transportation hub, connecting air, rail and vehicular transportation services for millions of people. This hub would offer “economic fortification” — the activity generated by the transportation center will economically support the business of the commercial and retail developments at the site. In turn, the consumers who do business with the commercial and retail developments will be reintroduced to the revitalized transportation services available at the hub. This is a natural convergence of economic forces and produces a great opportunity. That gemstone is starting to shine now! 

Mercer County has also recently proposed to develop parts of the airport property into commercial and industrial niche locations, showcasing high-tech and emerging growth industries. The airport is a valuable element in that economic infrastructure. 

Workforce talent is an essential quality an area must offer to attract these industries. The mid-Jersey region is rich in this talent, but now we also have the means to provide air transportation to an ever-mobile talent pool from those industries. 

The Hughes administration has shown foresight with its aggressive promotion of a new air carrier at Trenton-Mercer Airport and the further development of the airport property. It is moving in the right direction in allowing more flights to more destinations. Rapid growth will occur if businesses and consumers see the advantages of Trenton-Mercer over other major airports, i.e.: competitive pricing to popular destinations, ease of access, comfort and commercial opportunities. 

The MIDJersey Chamber of Commerce supports the Hughes administration and Mayor Steinmann in their efforts to bring this opportunity to fruition. We encourage the support of these economic jewels so they shine brighter and more brilliantly in the future. 

Robert D. Prunetti is president and CEO of the MIDJersey Chamber of Commerce (MIDJerseyChamber.org).

Source:  http://www.nj.com

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