Thursday, April 05, 2012

All-you-can-fly airline hopes to take off in California: For a monthly membership fee with Surf Air, travelers could have unlimited travel along the California coast.

Company is Reinventing Regional Business and Personal Travel with Planned Service to Palo Alto, Monterey, Santa Barbara and Los Angeles

SANTA MONICA, Calif., April 5, 2012 /PRNewswire via COMTEX/ -- Surf Air, a new, all-you-can-fly membership-based air airline, launched today its main operations and announced planned service* to Palo Alto, Monterey, Santa Barbara and Los Angeles. The company launched from MuckerLab, a mentorship driven accelerator program based in Los Angeles.

According to the American Customer Satisfaction Index, out of 47 major industries, airlines rank dead last in customer satisfaction, and yet demand for air travel keeps growing. The FAA estimates that domestic U.S. demand will require the addition of a new airline the size of JetBlue every 10 months for the next 20 years. Surf Air is concentrating its efforts on frequent-flyers who represent 85 percent of the business travel industry. In 2011, flights between the metropolitan areas of Los Angeles and San Francisco alone included more than 20 million frequent travelers. Surf Air is focusing on this market by utilizing a strategy of affordable pricing that does not compromise first-class service and comfort. It is also operating out of less congested regional airports using executive aircrafts to make flying accessible, easy, and more convenient. Surf Air's all-you-can-fly membership model will fundamentally change the way people travel and revolutionize the airline industry.

Surf Air is now accepting membership applications at and is signing on 500 Founding Members for its first launch market servicing Palo Alto, Monterey, Santa Barbara and Los Angeles. It is also taking wait list applications for its subsequent launch markets around the U.S. For as low as $790 a month, Surf Air members will enjoy unlimited flight benefits, on-site concierge service and first-class luxury on mid-sized executive aircraft. Surf Air eliminates the hassles, cost and wasted time of current travel options by offering its members 30-second booking and cancellations, travel to and from uncongested regional airports, and an easy arrive-and-fly process with no hassle, no lines and no extra fees. In addition to the standard membership benefits, Surf Air Founding Members will receive unlimited complimentary guest passes and have access to exclusive events and offers. Founding Membership is a three-month, early adopter membership that initiates when Surf Air launches service this summer.

Surf Air is founded by two brothers, Wade and David Eyerly. Wade Eyerly is a former intelligence officer and aide to Vice President of the United States Dick Cheney. A licensed commercial pilot, David Eyerly is a former manager of the Dallas Fort-Worth airport for Frontier Airlines.

"Surf Air will allow busy travelers to book a stress-free trip without price-comparison shopping--maybe even an hour before departure," said Wade Eyerly, CEO and Founder of Surf Air. "We are fulfilling a real need in the marketplace, a professional and affordable service between very popular regions. Our service can be substantially cheaper than first-class tickets, and we offer a better and less crowded experience. We foresee our members forming personal and business bonds on our flights as they experience the benefits of this exclusive travel club. With Surf Air, you can arrive at your aircraft minutes before your flight, receive a warm welcome from the captain and concierge, and then be quickly on your way to your destination in the company of your fellow Surf Air members."

For additional company and membership purchase information, please visit:

About MuckerLab

MuckerLab is a mentorship-driven startup accelerator focused on serving Internet software, services and media entrepreneurs in Los Angeles and broader Southern California. MuckerLab aims to accelerate the growth of the overall technology ecosystem in Los Angeles by filling a critical gap currently in the market for start-ups at the earliest stages--resources, infrastructure, capital and guidance. MuckerLab partners and mentors work side-by-side with the region's best entrepreneurs, enabling them to build, launch and raise financing for exceptional businesses. Portfolio companies go through a structured, 3-month-long program that provides them with funding, office space and access to a deep mentor network of top-tier investors and entrepreneurs. .

About Surf AirLaunching in the summer of 2012, Surf Air, formerly Red Plane, simplifies and enhances the flying experience through an exclusive all-you-can-fly monthly membership. Surf Air plans first-class service on executive aircraft to and from convenient local airports in Palo Alto, Monterey, Santa Barbara and Los Angeles,* with extended service to Las Vegas and Lake Tahoe to follow. Operating out of local mid-sized airports, the company offers an affordable and sophisticated travel experience for frequent regional travelers. For more information, visit .

*Service is subject to receipt of regulatory approvals.


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