Say goodbye to those gray trays at airport security.
As part of
a new partnership with Tampa International Airport, Tampa-based
SecurityPoint Media will replace the trays with white bins that have
laminated advertisements in the bottom.
About 1,500 new bins will be put in place by the end of April.
The
airport will get a share of the revenue from the advertisements, and
the Transportation Security Administration will no longer be responsible
for maintaining and replacing the trays.
SecurityPoint Media did
not disclose how much it costs to advertise on the bins or what
percentage of the revenues will go to TIA.
SecurityPoint Media, an
alternative advertising company, has its trays in 36 other airports
nationwide, including in Miami, Jacksonville and Orlando.
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