Thursday, March 29, 2012

Turkish Airlines Selects PROS to Support Network and Revenue Growth

HOUSTON & ISTANBUL, Mar 29, 2012 (BUSINESS WIRE) --PROS® PRO 0.00% , a world leader in pricing and revenue management software, today announced that Turkish Airlines has begun implementing four PROS solutions to support its global expansion. After an exhaustive evaluation process, the Istanbul-based carrier selected the state-of-the art PROS Origin & Destination Solutions™ (O&D), PROS Real-Time Dynamic Pricing™ (RTDP), PROS Group System™ and PROS Group Agent™. The transaction was closed in December, 2011. 

As a member of the Star Alliance, Turkish Airlines is one of the largest airlines in the world, flying to 189 destinations. Skytrax, a world-recognized brand associated with travel excellence, awarded the airline its 2011 “Best Airline in Europe” recognition. 

“As we expand our operations around the world, we sought a solutions provider that could accommodate our strategic growth requirements,” said Turkish Airlines Chief Marketing Officer Faruk Cizmecioglu. “As we add destinations and build connections, we require sophisticated technological products that can evaluate our entire network for the best available seat/price combinations. We conducted proof-of-concept testing, and PROS technologies worked well with our existing systems, which are required to fuel our global growth.” 

“Turkish Airlines is a global carrier, and innovation with the latest revenue management technology is an important consideration,” said PROS Travel President Benson Yuen. “Our experience and knowledge are excellent complements to the airlines’ next-generation revenue management requirements. PROS technologies and solutions serve as strategic enablers that power airlines worldwide, and we appreciate the confidence and trust Turkish Airlines has placed in PROS.” 

PROS O&D is a highly configurable system that provides significant incremental revenue benefits over leg/segment solutions. It is a true PNR (Passenger Name Record)-based forecasting and optimization solution that aligns revenue management objectives with other critical commercial operations of the airline.
About Turkish Airlines 

Established in 1933 with a fleet of only five airplanes, Star Alliance member Turkish Airlines is today a four-star airline with a fleet of 179 aircraft (passenger and cargo) flying to 189 cities around the world, comprised of 40 domestic and 149 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer-ranking group, Skytrax. Based on 2011 results, Turkish Airlines has been chosen as the winner in three categories: “Best Airline Europe,” “Best Premium Economy Seats” for its Comfort Class seats, and “Best Airline Southern Europe.” It has also received awards for its catering and holds a coveted four-star designation, putting the airline in a small group of top-quality carriers. Turkish Airlines was also given the Skytrax designation of “World’s Best Economy Class Onboard Catering” in 2010, and Skyscanner’s “Best on-Board Food 2011.” Long-haul business-class passengers also enjoy the Flying Chef service on-board. 

About PROS 
PROS Holdings, Inc. PRO 0.00% is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With $468 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises more than 500 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit www.prospricing.com . 

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS’ software products. The forward-looking statements contained in this press release are based upon PROS' historical experience with pricing software and its current expectations of the benefits of pricing software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS’ developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing software such as PROS' software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.
SOURCE: PROS Holdings, Inc.

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