Robert Deluce shows no signs of jet lag after touching down in Toronto just before sunrise. His red eye from California was preceded by a long day of aircraft-fuelled meetings neither distracted nor tempted by the Golden State. When we meet in his office at Billy Bishop Toronto City Airport later that afternoon, it becomes apparent that the CEO and president of Porter Airlines isn’t the type of man that mixes business with pleasure, but a man who paradoxically puts forth a company that does.
Deluce gestures warmly towards his office where to the left of his uncluttered desk rests a pile of framed portraits that chronicle his roots and achievements in the aviation industry. Despite their significance, they emit an unpretentious display as they rest on the floor stacked against the walls.
He’s particularly amused by Mr. Porter in the room, a playful figure of the company mascot fashioned with leftover parts and pieces from Bombardier. The model was a gift from the aircraft company when it delivered Porter’s 20th Dash 8 Q400 turboprop back in 2010. In an advertising world saturated with puppies and bunnies, the raccoon seems an unlikely choice to represent a corporate brand, but Deluce applauds the curious creature for its persistent personality. “I think we have a lot of individuals who can be equally thought of as Mr., Mrs. or Miss Porter within our organization. I think they are quite determined, and they manage to find ways around the little challenges or speed bumps … they seem to come out on top in achieving the end-result.”
Deluce gestures warmly towards his office where to the left of his uncluttered desk rests a pile of framed portraits that chronicle his roots and achievements in the aviation industry. Despite their significance, they emit an unpretentious display as they rest on the floor stacked against the walls.
He’s particularly amused by Mr. Porter in the room, a playful figure of the company mascot fashioned with leftover parts and pieces from Bombardier. The model was a gift from the aircraft company when it delivered Porter’s 20th Dash 8 Q400 turboprop back in 2010. In an advertising world saturated with puppies and bunnies, the raccoon seems an unlikely choice to represent a corporate brand, but Deluce applauds the curious creature for its persistent personality. “I think we have a lot of individuals who can be equally thought of as Mr., Mrs. or Miss Porter within our organization. I think they are quite determined, and they manage to find ways around the little challenges or speed bumps … they seem to come out on top in achieving the end-result.”
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