Wednesday, July 09, 2014

Advertising company plans drone demo flight over Las Vegas Strip Wednesday

A Philadelphia-based startup company looking to make a splash in the advertising industry by flying small drones with vertical banners says it will take to the airways over the Las Vegas Strip to demonstrate the product this week.

There’s only one problem.

The Federal Aviation Administration considers the concept illegal.

Executives with DroneCast say Las Vegas will be one of its launch cities and the company is planning demonstration flights at various locations through Saturday.

The company’s national media and promotional tour continues at Venice Beach, Calif., and Hollywood on Sunday; Miami Beach and South Beach on Monday and Tuesday; and Philadelphia on Wednesday.

A demonstration video of the product shows a quadcopter flying with a banner about 6 feet long suspended beneath it.

DroneCast founder Raj Singh arrived in Las Vegas Wednesday and was making arrangements for the first flights late in the afternoon.

It isn’t the first time companies have attempted to fly drones on the Strip.

In May, Aerial Technology International and 360Hero flew an S800 drone above Las Vegas Boulevard at 3:30 in the morning. A wide-angle camera was flown and shot video during the 2014 International VR Panoramic Photography Conference.

The Cosmopolitan also experimented with bottle delivery by drone at its pool, but regulators asked hotel management to shut down the service.

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