Sunday, June 24, 2012

Cape Air shows map for success in tough times - Kirksville Regional Airport (KIRK), Missouri

By The Daily Express 


There are many who would argue small businesses can’t succeed, can’t expand, can’t get by in our recent and current economic climate.

To those people, we’d point to two words:

Cape Air.

Given the unparalleled success Kirksville’s commercial air service provider has seen, it’s easy to forget the precarious situation our local airport was in just two years ago.

Under previous carriers, ridership was down. Way, way, down. That meant the subsidy per rider, the amount the federal government was chipping in per ticket, was way, way up. Too high, in fact, to be sustained. As Air Choice One’s contract came to a close, the prospects looked dim for Kirksville to receive another Essential Air Service subsidy deal.

Enter Cape Air. Its slogan, “Mocha Hagotdi,” (which stands for “Make Our Customers Happy and Have a Good Time Doing It”), is kind of complicated. The recipe for success, however, couldn’t have been simpler.

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