Airline fares go up. Southwest joins hike.

Southwest Airlines said Sept. 9, 2011, that it had matched the rise in airline fares by other major carriers. The price increase affects tickets favored by business travelers.

Jaime Baker, an analyst with J.P. Morgan who tracks fares, said Southwest was the last and most important major airline to go along with the increase on business travelers. If Southwest — the nation's largest discountairline and a price-setter on many routes — had balked, it could have forced other airlines to roll back the increase.

US Airways, Delta, United and Continental confirmed that they raised prices this week, indicating that theairlines are confident about business-travel demand heading into the fall.

This week, United Continental Holdings Inc., US Airways Group Inc. and Southwest reported that an important revenue ratio rose between 6 to 11 percent last month compared with August 2010. That was thanks to full planes and about 10 broad price increases this year.

Baker said the August revenue numbers indicate that demand for corporate travel hasn't slowed down despite the weak economy. But he predicted that business travel will weaken in the fourth quarter.

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