press release
April 30, 2012, 7:02 a.m. EDT
~
~
Personalized service, unrivaled flexibility and aviation heritage fuel company's new ad campaign and website redesign
DALLAS, April 30, 2012 /PRNewswire via COMTEX/ -- ( www.flexjet.com ) - Flexjet, a leader in business aviation solutions, is launching a new brand campaign on May 1, designed to appeal to the world's most successful people. The new ads and website redesign spotlight the company's world-class personalized service and unrivaled scheduling flexibility, while leveraging its unique passion and expertise that come with Bombardier's 100-plus years of aviation heritage.
"We know there are three ways to fly. There's commercial, there's
private and then there's Flexjet," said Fred Reid, President, Flexjet.
"Once customers experience firsthand our relentless dedication to
exceptional customer service -- paired with customized private aviation
solutions that only we can offer -- they realize bigger isn't better;
better is better."
Visually, the new brand campaign features people in every ad, a
departure from traditional campaigns that rely solely on aircraft
images. The copy highlights Flexjet's industry-leading service and
scheduling flexibility -- reinforcing the company's commitment to focus
on the needs of its customers so they have more freedom to focus on the
things most important in their lives.
The ads also highlight Flexjet's innovative Customer Account Management
program. Flexjet invested significantly to consolidate its client-facing
departments, including billing and scheduling, in order to provide
customers with a single, dedicated point person to streamline requests.
Customer Account Managers ensure every client experience is personalized
to their needs and sets the service standards by which other private
aviation companies will be measured.
Finally, the campaign underscores the unparalleled expertise and passion
for performance Flexjet offers. By virtue of its Bombardier lineage,
Flexjet's aviation experience reaches back to Short Brothers PLC, the
first company to produce aircraft for the Wright brothers in 1909.
Flexjet recently recorded one of its best years ever for "flawless"
customer service and earned the prestigious FAA Diamond Award -- the
highest honor for maintenance training -- for the 13th straight year.
The campaign was developed in conjunction with The Richards Group and
new ads are slated to run in print and online media, including Elite
Traveler, Bloomberg Markets, Forbes, Robb Report and The Wall Street
Journal, beginning May 1.
For more information about Flexjet, please call 1-800-FLEXJET or visit
www.flexjet.com .
About Flexjet
Richardson, TX-based Flexjet -- a division of Bombardier,
the world's largest business aviation manufacturer -- first entered the
fractional jet ownership market in 1995. Flexjet now offers whole
aircraft ownership and management, fractional jet ownership, jet cards
and charter brokerage services. Flexjet's fractional aircraft program is
the first in the world to be recognized as achieving the Air Charter
Safety Foundation's Industry Audit Standard, and Flexjet is the first
and only company to be honored with its 13th FAA Diamond Award for
Excellence. Flexjet's fractional program fields an exclusive family of
Bombardier business aircraft -- the youngest in the fractional jet
industry with an average age of approximately five years -- including
the Learjet 40 XR, Learjet 45 XR, Learjet 60 XR, Challenger 300 and
Challenger 605 business jets.
For more details on innovative programs and flexible offerings, visit:
www.flexjet.com .
Flexjet has an approved fractional ownership program pursuant to 14
C.F.R. Part 91, Subpart K, and manages flights for individual aircraft
owners under Part 91 whole aircraft management program. All other
flights (e.g. Flexjet 25 jet card program, charter brokerage program,
etc.) are provided by certificated air carriers in accordance with
applicable laws and regulations, as Flexjet is not an air carrier.
The Flexjet 25 Jet Card program is operated under Part 135 by Jet
Solutions, LLC, a U.S. air carrier. Flexjet acts as an agent for Jet
Solutions, LLC, in connection with the Flexjet 25 Jet Card program.
Flexjet acts as an agent for the customer with on-demand charter broker
services when arranging transportation operated under Part 135 by U.S.
air carriers.
About Bombardier
A world-leading manufacturer of innovative
transportation solutions, from commercial aircraft and business jets to
rail transportation equipment, systems and services, Bombardier Inc. is a
global corporation headquartered in Canada. Its revenues for the fiscal
year ended December 31, 2011, were $18.3 billion, and its shares are
traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an
index component to the Dow Jones Sustainability World and North America
indexes. News and information are available at
www.bombardier.com or follow us on Twitter @Bombardier.
Bombardier, Challenger 300, Challenger 605, Flexjet, Flexjet 25, Learjet
40, Learjet 45, Learjet 60 and XR are either registered or unregistered
trademarks of Bombardier Inc. or its subsidiaries.
No comments:
Post a Comment