Tuesday, February 14, 2012

New promotional video sells value of West Michigan Regional Airport

The Holland Sentinel
Posted Feb 13, 2012 @ 11:19 PM

Holland —  “Now landing business” is how the a promotional video for the West Michigan Regional Airport starts.

The West Michigan Airport Authority approved the video’s production in August. It has been completed, was presented to the authority Monday and will soon be making its way into theaters, events and promotional spots.

During the 4-minute video, an 11-year-old girl interviews business leaders and governmental officials from the area and asks why the airport is important to them.

The video was designed with the 1950s flair of a twirling newspaper with large headlines announcing news at the airport while an announcer tells the story. It was a concept agreed upon by the authority’s communication committee and Grooters Productions, said Karen Scholten, WMAA communications assistant.

“It’s been a very exciting project to go through,” she said.

“I don’t think they imagined anything like this,” Holland Interim City Manager Greg Robinson said prior to the airport authority watching the video Monday.

The authority, which budgeted $19,500 for the video, plans to use it to promote the airport extensively in the coming months as it prepares for the first millage renewal since it was formed in 2008.

It intends to show how major businesses and employers in the area use the airport to bring clients and business into West Michigan.

“We’re able to fly in potential customers from all over the United States,” Chris Nienhuis from Haworth Corp., said in the video. “In fact a group just left a few minutes ago, heading back to Boston.”

Lean Logistics and Gentex Corp. are also featured.

The airport helps Gentex get to customers quicker, Craig Piersma said in the video, adding, the quicker he can reach potential customers, the more likely he is to bring more business and jobs to West Michigan.

The authority has discussed using 30-second clips for radio spots. It will also share the video with major businesses in the area. The authority will also look at playing the video prior to movies and shows at local theaters, Scholten said.

No comments:

Post a Comment