Not so long ago, it was the most inaccessible corner of Europe, a snowbound outpost hidden away in the chill upper reaches of the northern Atlantic.
Even last year, its craggy terrain gave the world a reminder of the country’s essential wildness via the eruption of the Eyjafjallajökull volcano - and the disruptive ash cloud this cast across European air space.
But this week, Iceland has come a little closer via the news that it will become part of Britain’s budget flights network for the first time.
Low-fare airline easyJet has announced plans to begin flights to Reykjavik.
The no-frills carrier is set to launch a three-times-a-week service to the Icelandic capital from Luton. Flights will begin on March 27 next year.
Tickets go on sale tomorrow (November 10), with fares beginning at a wallet-friendly £32.99 for a single journey and £58.81 return.
Paul Simmons, easyJet's UK director, comments: ‘It is hugely exciting to be able to offer easyJet flights to Iceland for the very first time.
‘Our new route will not only be attractive for business travellers, but also for those looking for culture-rich city breaks or adventurous travellers looking for unrivalled scenery and activities.’
While Iceland used to be incredibly expensive to visit, prices have come down since its banking collapse in 2008.
Other airlines, working on the budget model, such as Iceland Express have also made the country more accessible.