Bolstered by a
sequential rise in its market share in the past six months and a
significant improvement in on-time performance, the state-owned Air
India is now wooing passengers with several attractive offers, including
a trip to the iconic Taj Mahal from its T3 terminal, to further enhance
the market pie.
The latest in the series is "stopover packages" at competitive prices, including a visit to the Taj.
Besides
drawing more passengers, the latest effort also aims at promoting its
T3 hub in the capital, which is being used by about 3,000 AI's transit
passengers daily.
"The stopover package will enable passengers
transfer-connecting on AI flights over Delhi to experience the city,
with a range of accommodation on offer to fit all budgets," Air India
said in a statement.
The domestic passenger data for the last six
months show consistent increase in the national carrier's market share
with the airline gaining 4.6 per cent between May and October, pushing
the till recently No 1 operator Jet Airways to the third slot with 20.8
per cent market share in October, after no-frills carrier IndiGo's 27.8
per cent.
Air India has established Delhi as its hub and it has
designed its flight schedule in a manner that facilitates easy transfer
connections at the T3, particularly from domestic to international
flights and vice versa.
The packages offer the facility of
web-based hotel booking, airport/hotel transfers and sightseeing options
in and around Delhi, Air India said.
A range of hotels, from
budget to 5-star category, located in and around the airport having made
available under various packages, including the hotel located inside T3
itself, it added.
Besides, the stopover packages also offer 'day
rates', which allows 'wash-and-change' facilities to the passenger at
select hotels.
In addition, it also offers overnight stay rates
inclusive of airport pick-up, breakfast & taxes with option to
upgrade room, extended stay, day-use rates for 'wash-and-change'
facility (4/6 hrs as per hotel rules), departure transfers, sightseeing
as well as a day trip to the Taj Mahal, the release said.
http://www.indianexpress.com
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