Monday, April 09, 2012

‘Sit Next to a Vegan’ Commercial Targets American Airlines


Want some extra room next time you fly? PCRM's new commercial portrays the new "Sit Next to a Vegan" option that would allow passengers to reserve the seat next to them for a trim and fit vegan for a small fee. Learn more at http://www.PCRM.org.

Ad on Dallas TV Pushes Policy to Help Passengers Avoid Being Squeezed by Overweight Seatmates


WASHINGTON—Want some extra room next time you fly? A new commercial airing this week on Dallas-area TV stations and nationally on the CNN Airport Network portrays the new “Sit Next to a Vegan” option recently proposed to American Airlines. Developed by the Physicians Committee for Responsible Medicine, the initiative allows passengers to reserve the seat next to them for a trim and fit vegan for a small fee. The commercial airs March 29 and is also on YouTube.

The ad shows two passengers in the aisle seats of a plane. One chose the “Sit Next to a Vegan” option for a small fee and gets a slim, trim seatmate—no elbow-jousting here. The other, who didn’t, gets squeezed by a more ample neighbor. A narrator explains, “For a small $10 charge, we’ll save you a seat next to a vegan. You’ll have all the room that you want.”

PCRM president Neal Barnard, M.D., has written to cash-strapped American Airlines president Thomas W. Horton, asking the Fort Worth-based airline to launch the “Sit Next to a Vegan” option. Many airlines already ask some obese passengers to pay for a second seat. Now, passengers wary about their space being encroached upon in tiny airline seats would be able to pay a $10 surcharge to reserve the seat next to them for a person following a vegan diet.

“People who skip the meat and cheese tend to be much slimmer,” says Dr. Barnard. “We’re taking a tongue-in-cheek approach to getting the word out, but the epidemic of obesity is no joke. It has brought diabetes and other health problems to a dangerous new level.”

Read more:  http://pcrm.org/media/news/sit-next-to-a-vegan-commercial-american-airlines

No comments:

Post a Comment