Sunday, January 15, 2012

Naval Air Station Wildwood Aviation Museum to target Canadians in 2012 marketing campaign. Cape May County Airport (KWWD), Wildwood, New Jersey

LOWER TWP. — Naval Air Station (NAS) Wildwood Aviation Museum will receive $20,000 funding for marketing in 2012 through a grant from the New Jersey Department of State, Division of Travel & Tourism.

The Aviation Museum will provide a 25 percent match for the grant with its own funds.

The marketing plan will blend the museum’s general marketing strategies targeting Mid-Atlantic visitors with “Bienvenue Aux Québécois!” or “Welcome Quebecers!” The museum will utilize several partnerships, including working with the Cape May County Department of Tourism to target visitors from out of state and Canada. Museum staff performed extensive research on international tourism trends before proposing the 2012 advertising campaign. Major factors considered included the Canadian exchange rate to the U.S. dollar, the trend toward the use of new technology and e-communications.

Naval Air Station Wildwood Aviation Museum is located in Historic Hangar #1 at the Cape May Airport. Cape May Airport was formerly Naval Air Station Wildwood, which served as a World War II dive-bomber training center. The museum is dedicated to the 42 airmen who perished while training at Naval Air Station Wildwood between 1943 and 1945.


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