Hawaiian Airlines introduced its new turboprop aircraft that will be flown when Ohana by Hawaiian inaugurates service to Molokai and Lanai this summer.
The aircraft was designed by renowned artist and designer Sig Zane, and features a kapa pattern symbolizing ancestry, family, and transportation.
The brand identity for the new service was introduced Monday at the Honolulu International Airport.
"The name Ohana perfectly captures the idea behind this service and the role it will play in our community. This new service has always been about making it easier for friends and families throughout the islands and from overseas to share time together," President and CEO of Hawaiian Holdings, Inc. and its subsidiary Hawaiian Airlines Mark Dunkerley said. "Sig and Kuha'o Zane's design weaves the concept of family with symbols for heritage and transportation, acknowledging our proud history as the first company to connect our islands through flight."
The Hilo-based designers used Hawaiian Airlines' interisland route map as a basis for the design, and incorporated three kapa patterns: piko, representing ancestor and progeny; manu, representing both a bird in flight and the prow of a canoe, the traditional form of migration; and kalo, representing family.
"Today we invite our ancestors and kupuna to join us as we holoholo between the islands. We celebrate their art and recognize all who have traveled before us," Zane said. "This symbol of our heritage is now a cherished piece for everyone to see."
According operation's manager Hadden Watt, Ohana by Hawaiian will launch daily service to Molokai and Lanai using a 48-seat ATR42 turboprop aircraft.
Watt estimates the new service will create up to 100 new Hawaii-based jobs in various areas of air transportation.
Source: http://www.khon2.com
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