Wednesday, October 05, 2011

'Sell' tower? Airport considers putting ads on control tower. Rogue Valley International - Medford Airport (KMFR), Medford, Oregon.

Medford's airport director is trying to get permission from the city to sell advertising signs on the four sides of the airport's control tower

Photo Credit:  Bob Pennell
Branding the 100-foot tall control tower at the Medford airport with a company logo would be a money maker for the Jackson County-owned facility. But first it has to get past some dubious city officials.

"Most people just get this funny look on their face and say it doesn't make sense to me," said Dave McFadden, a Medford Planning Commission member.

Bern Case, director of the Rogue Valley International-Medford Airport, said he is negotiating with a company interested in placing signs on all four sides of the tower, similar to the kind of corporate branding at the U.S. Cellular Community Park.

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