Thursday, March 5, 2015

New ad campaign launched for Dane County Regional Airport (KMSN), Madison, Wisconsin

WKOW 27: Madison, WI Breaking News, Weather and Sports

Madison (WKOW) – Dane county officials are using a popular quiz show to help get the word out about the Dane County Regional Airport.

They officially launched the "Who Knew?" campaign on Tuesday. It's based on the "Whad'ya Know?" quiz show on NPR hosted by Madison native Michael Feldman. The goal with the radio, TV, online, and outdoor ad campaign is to get local travelers informed about what the airport offers right in their backyard.

“Not everyone knows about the Dane County Airport,” said Dane County Executive Joe Parisi. “And knows how convenient (it is) and knows, for example, we have nonstop flights to Florida, to D.C., to New York, and many other locations.”

Travelers can also take a “Who Knew?” quiz about the airport online as part of the campaign for a chance to win a $250 Visa gift card. To take the quiz and learn more about the campaign, click here.

Story, comments and video: http://www.wkow.com

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