Greater Memphis mayors formed a united front Friday against further
declines in passenger service at Memphis International Airport.
In a rare example of regional cooperation, Memphis Mayor A C Wharton
convened 15 other mayors from eight counties to map strategy to preserve
the airport's viability as an economic development tool.
After a closed-door luncheon with Wharton's aviation economics
consultant, Wharton described the meeting as a starting point and said
others would follow.
"We need to realize what the market forces are and see if we can get
together and do something about the market forces," Wharton said.
Brian Campbell, chairman of Campbell-Hill Aviation Group LLC,
outlined a strategic action plan that ranges from preserving what's left
of Delta Air Lines' service to recruiting additional low-cost carriers.
Olive Branch Mayor Sam Rikard said it was unprecedented for so many
mayors to come together, and it reflected the airport's importance as a
regional economic engine.
"It's not just a Memphis issue. It affects all of us," Rikard said.
The airport was found to have a $28.6 billion annual impact on the
region's economy in a study five years ago, largely owing to FedEx's
cargo hub.
Mayors from Millington, Tunica, Bartlett, West Memphis, Oakland,
Collierville, Germantown, Arlington, Southaven, Senatobia, Holly
Springs, Coldwater, Atoka and Hernando also participated. Many of them
attended a press briefing after the luncheon, lining up behind Wharton
and Campbell.
Memphis-Shelby County Airport Authority president and CEO Larry Cox
and board chairman Arnold Perl, Greater Memphis Chamber president John
Moore and Delta Regional Authority co-chairman Chris Masingill also
attended the meeting.
Hernando Mayor Chip Johnson said strong passenger service at the
airport is vital to a friendly competition among Greater Memphis's
communities for new businesses, nonprofits and investment.
"There are some things that we have to come together on as a region,
and this may be at the top of the list," said Johnson, who said he's
particularly interested in attracting more low-cost carriers to the
airport.
Campbell suggested pursuing status quo operations by Delta, which has
announced plans to reduce from about 150 flights a day down to about
125 this fall.
"The first thing you have to do is support the Delta service you have," Campbell said.
He pointed out that Memphis is smaller and less prosperous than 17
out of 18 hubs that have previously failed or substantially declined.
"The market is small, and there's nothing you can do about it."
The consultant also repeated an industry maxim, unpopular among
Memphis consumers, that hub service and low-cost service are for the
most part mutually exclusive. "If you're going to have a large scale of
hub services, you're going to have a higher rate to support those hub
operations," Campbell said.
Bartlett Mayor Keith McDonald was the only mayor who spoke up when a
reporter asked how many mayors had driven to Little Rock to catch a
flight. McDonald said fares out of Memphis were prohibitive when a large
family group traveled to an out-of-state wedding.
"I think the decision we need to make is do we want to be a hub or not," McDonald said.
Campbell also recommended surveying businesses about air travel and
making sure international service is preserved. Delta has reduced the
airport's flight to Amsterdam to seasonal. Campbell said the most
successful hubs going forward will be those giving airlines access to
lucrative international business.
Campbell said he doesn't think bashing Delta does any good, but he
sees value in a public appeal such as the new ComeFlyMemphis.com
campaign. Launched Thursday with the support of Wharton, it is using the
Internet and social media to promote an email campaign to attract
Delta's competitors to Memphis.
"Every grass roots effort can have an impact," Campbell said.
"Sometimes it's the weight of the evidence and it needs to come from all
quarters."
Source: http://www.commercialappeal.com/news/2012/jul/20/sixteen-memphis-area-mayors-map-strategy-to-air/
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