It's a noise we are all familiar with, the clacking engine of the small planes that have been flying the coast of the jersey shore since the 1940's.
As millions of people flock to the shore every summer, business for aerial advertising takes off.
"Along the Jersey Shore on a weekend you can have up to a million people, when you cover Jersey to New York on a weekend, you can hit 3 million people," Dave Dempsey of High Exposure Aerial Advertising said.
Many wonder, how do you these banners get in the air? Does the plane drag them down the runway? Well we went and found out.
These little one seater planes nose dive down with a cable and hook, almost like a fishing line hanging from the back, and scoop the banners right off the ground and then stay in the air as long as seven hours.
"A pilot may take a banner from here at Woodbine, New Jersey, all the way up to New York, and down to Ocean City Maryland," Dempsey explained.
High Exposure Aerial Advertising has quite a few older planes, and today one of its 1956 one-seaters is headed up to Belmar, New Jersey, and then back to Cape May. On its journey it will see about a million and half eyeballs, costing the company about 1400 dollars.
"An average flight from Cape May to Atlantic City is gonna take about an hour and forty-five to 2 hours and probably going to cost you about 700 dollars," Dempsey said.
That's quite a bargain if you think about how many people will see it and how nobody can turn the channel or flip the page.
Each of the letters is about five feet for an average banner, but special banners may be as big as 50 X 80 ft.
"A lot of eyeballs will see that flight and they can't help looking up in the sky to see your banner flying by," Dempsey said.
The view from 1000 ft up is much different than from the beach, not a bad office window for the pilots, but one thing is for sure, all of them wear life vests.
Source: http://www.nbc40.net
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